The brand's designs are characterized by their timeless simplicity, infused with a touch of romance and fresh optimism. Jasmin Abu Naba'a is known for creating exclusive prints that are hand-drawn, telling stories of heritage, travel memories, and art. The brand's key visual elements include florals, earthy hues, exquisite fabrics, and delicate embroidery. Jasmin Abu Naba'a is committed to quality in craftsmanship, with a meticulous attention to detail that is evident in every piece. The brand's designs are versatile and timeless, featuring delicate embroidery and exquisite prints. Each piece is thoughtfully designed with multifaceted women in mind, resulting in ensembles that echo the brand's graceful, elegance. The brand's unwavering commitment to craftsmanship and excellence is a testament to the designer's vision, passion, and dedication to her craft. Behind each garment, there’s a team of artisans that ensure excellence in every stitch. Each collection takes a minimum of six months to develop, ensuring a pace that can guarantee outstanding quality from design to production. The brand embarks on journeys of extensive research to deliver thoughtful prints that convey stories. Silk, linen, organic cotton, and luxurious blends attests to the brand’s belief in Slow Fashion and the use of conscious materials; creating garments that will last a lifetime and that will always feel relevantly elegant.